FAQ • Comvert Marketing

Frequently Asked

Questions

We’ve answered some of the more common questions we get. Browse through them below to learn more!

Digital Marketing, like Traditional Marketing, is the art of identifying, understanding and pleasing the people most likely to benefit from what you sell. The only difference is it’s all done online! Digital Marketing is an umbrella term that includes anything from ranking #1 on Google Search to creating awesome content to turn your customers into fans.

Where should I start?

This varies from business to business, and project to project. Often times companies only need one or two services, often, companies approach us to build their online presence from Logo – Email Marketing. If you’re unsure what you need, don’t hesitate to reach out. No pushy sales here, only genuine value and honest marketing.

How much do you charge?

No two businesses are alike, so the work involved with every business differs. Due to this, we try not to offer set prices. Give us a call, or send a message or email and we will happily discuss your needs and give you a quote.

Why do I need Digital Marketing?

Digital Marketing is the most effective and therefore, cost-effective way to create fans of your company. The different forms of Digital Marketing serve different points of the purchase decision. Nearly any company can benefit from some form of Digital Marketing. What kind is dependent on who you are, what you sell, who will buy it, and why.

Do you guarantee results?

In a way, we do. We set goals and we don’t quit until those goals are met. Once we’ve identified what your company needs we will be able to give you an accurate idea of what results to expect.

I have a website, can you fix it?

Absolutely! We specialize in WordPress websites however, we can fix, update or transfer websites of any type. Give us a call, or send us an email or message to get started!

Too Many Buzzwords?

Glossary

Below, we’ve defined the most common Buzzwords found when discussing Digital Marketing & Design.

What is a Brand Identity?

A Brand Identity is the persona or personality of a company presented by all of the brand elements a company has such as logo, brand name, copy voice, colour palette, etc.

What is an Influencer?

An Influencer in the context of Digital Marketing refers to a Social Influencer or Social Media Influencer. This is somebody, generally with a large following on social media, that is paid to promote products, events or even services for brands on their personal social media account(s). This can be a regular person, or even a celebrity or professional athlete.

What is a KPI?

KPI stands for “Key Performance Indicator” and is often used to refer to results in data or analytics. A Key Performance Indicator can be Number of Sales, Revenue, Number of Follows, etc. Whenever you set a new goal for your business, a set of KPI’s will be established along with the goal to track your progress.

What is Retargeting?

Retargeting is arguably the most important benefit of Digital Advertising. Retargeting is a method of targeting a specific audience who have previously engaged with your website or digital ad. You can use Retargeting as a friendly reminder or to promote sales on products customers backed out of buying.

What is SEO?

SEO stands for Search Engine Optimization and typically refers to the act of getting your website displayed in the top Google Search results for whatever it is you offer consumers. There are two forms of SEO, On-Page and Off-Page and you’ll need to understand both to please Google and be the first result when somebody searches “where’s the best place to buy _______?” or, “who makes the best _______?”

What is UGC?

UGC stands for User Generated Content and refers to any content a brand provides that has been created and submitted by a user or customer. UGC is generally genuine content that other customers enjoy because it’s real and relatable.

What is Copy/Copy Writing?

No, not Copyrighting. This non-legal term refers to any text found in a brands representation via Social Media Content, Website, Product Descriptions or Advertisements. Copy is typically written with an objective in mind, such as making a sale, informing or entertaining.

What is Mobile Optimization?

Mobile Optimization is a necessity in today’s online world. Nearly every consumer has a mobile device and nearly every device owner uses it to search, shop or browse online. Whatever you put online must adjust and display properly on all mobile devices, and making it so is called Mobile Optimization.

What is PPC?

PPC is short for Pay Per Click advertising. A PPC ad is an online advertisement that only costs you money when a user clicks your ad. PPC is often used to describe Google Search Ads or Social Media Ads such as Facebook, Instagram or LinkedIn Ads.

What is SEM?

SEM is like a combination of SEO and PPC. SEM stands for Search Engine Marketing and refers to the form of marketing that gets your website in the top search results, typically through Paid Advertising.

What is SMM?

SMM stands for Social Media Marketing and can refer to Paid Advertising on Social Media platforms or a company’s marketing effort via Social Media. PPC, Content, and Influencers can all make up a Social Media Marketing campaign.

What is UI/UX/CX?

UI stands for User Interface and is a common term in web design and development describing the way a website or app looks and is presented. Similarly, UX stands for User Experience and is often used to describe how the user will navigate a website or app. CX, much like UX, stands for Customer Experience and describes the experience a customer has with your company, its social media, website, product or services.

Did we miss something?

Submit Your Own

We’ve done our best to compile the most common questions we get, but we are always open to suggestions! If you have a question you think we should add for others, please submit it below!